Starts soothing immediately for lasting relief within days & strengthens gums (Sensitivity relief with twice daily brushing). Prevents harmful oxidants by reversing gingivitis. All day protection. Prevents harmful oxidants from causing oxidative stress on your gums by neutralizing plaque bacteria to break the cycle of gingivitis. Starts soothing immediately Creates a shield of protection against food/drink for lasting sensitivity relief within days (Sensitivity relief with twice daily brushing). Dissolves & lifts away gum harming plaque bacteria. Clinically proven to fortify gums to protect teeth (Helps reverse gingivitis). Recyclable carton.