Misc: Maximum cavity protection (Maximum FDA allowed anticavity active ingredient.). Less mess. Clinically proven cavity protection. Fortifies weak spots on enamel. Freshens breath. Helps reduce plaque buildup with regular brushing. ADA Accepted: American Dental Association. Gluten free. The ADA Council on Scientific Affairs' Acceptance of Colgate for Kids toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed. Council on Scientific Affairs - American Dental Association. Save Water: www.colgate.com/savewater. Turn off your water while brushing your teeth can save up to 4 gallons of water each time your brush! www.colgate.com/kids. Questions? 1-800-468-6502.